Who Loves You?

Do you know that your brand defines me?  Because of who you are and how I feel about your company, the fact that I choose to remain loyal to your brand does in fact define me.  That choice speaks to my own self-image.

Your brand may speak to my ecology-minded side; or perhaps my sense of snobbery; or perhaps just make me feel safe and cared for.  Your brand is not your colors, your packaging, your jingle or your logo.  Your brand is how all of these and more play into creating for me an emotional attraction and feeling of loyalty to your company.

So what do we stand for?  And how does every contact we have with our customer reinforce that stand?

Next time – we’ll uncover the obvious and not so obvious touch points between you and your customer.In the meantime, if you want to discover your company’s emotional message – call me.  Let’s talk.

Sherry Treesh


December 28, 2017 Posted by | Brand Marketing | Leave a comment

You and Starbucks – It’s Bigger Than Coffee

NBC featured a piece about a Starbucks promotion a few years back.   Their promotion was  in observance of Earth Day. The point is as pertinent today as it was then.

You see a shot of the city with folks laying down their paper and Styrofoam cups of coffee in the middle of the street to make a statement.

That statement being – one person switching can make a difference.

That switch obviously is to a recyclable type of cup, but less obviously to Starbucks.

I applaud Starbucks for two reasons even through I prefer my Folgers brewed at home.

  1. They are encouraging a more environmentally friendly way to get our java to go
  2.  More importantly – they have used the Power of Promotion to Engage Emotion.   

All throughout  Earth Day and beyond their campaign will be the topic of conversation and the name of Starbucks will forever be associated with Earth-friendly marketing.

In the longer perspective, they will undoubtedly have a healthy rise in their retail sales of Starbucks mugs and accessories.  A great way to diversify and increase profits.




April 2, 2014 Posted by | Brand Marketing | Leave a comment

Does Your Brand Deliver On Its Promise?

What is your brand promise? – Being the answer man? – On time, every time? – Kid friendly?

Where do you touch your customers? – In emails? – In your billing? – When your product is used? – How do you answer the phone? – What about your merchandise packaging?  Often making these areas of touch consistent with your brand promise cost nothing at all to implement.

  • For example, if your office is kid friendly, does it have bright colors and items at kid level?
  • Does the retail packaging have a bright cheery look so that little hands reach out for their purchase?
  • Does the reminder postcard have kid images on it so that it is may be displayed for days to come on the family fridge?
  • If you interact with the little ones, are you addressed by your staff with a kid friendly title and tone?
  • Is your billing easy to read with large clear phone numbers and frequently asked questions easily available for busy moms and dads?

3 steps we can take today:

1.       Think about 3 brands that you like the most and how they make you feel.  What is their promise to you as their customer? What images, colors, words, and items do they use to reinforce that ‘feeling” or promise?

2.       Make a list of all your current advertising, packaging, and areas of communication with your customer.

3.       Look for inconsistencies or gaps in how you communicate.  Do you vary your tagline? Do you change your colors or go with the latest ad attempt of the week?

Your goal is to make it easy for your customer to tell others what it is that makes you and your company different.

Then you are harnessing the true power of Word of Mouth marketing.


TLC Promotions, LLC

January 1, 2014 Posted by | Brand Marketing | Leave a comment

The Tchotchke is Anything But a Trinket!

Sherry's Blog PhotoConsider this…

  • An imprinted t-shirt raises more than $7,000 for a teenager battling the cancer and unites a community around hope.
  • On a winter day in New York, imprinted blankets distributed to the homeless transform into a message of hope, caring and community.
  • A key chain with a whistle handed out to students at a self-defense class becomes an empowering tool.
  • A t-shirt given to children at a summer outdoor program is a memorable, functional keepsake. When the shirt is decorated with the phone number to call if the child is lost, the imprinted shirt becomes a prudent safety precaution.

To savvy advertisers and marketers, promotional products are the secret weapon in the marketing arsenal because they are the only tangible advertising medium with the ability to deliver a touchable, tasteable, seeable, hearable and smell-able sensory engagement—the total brand experience. More importantly, promotional products are the only advertising for which consumers say, “Thank you!”

-Observations from Paul Bellantone, CAE, President and CEO of PPAI (Promotional Proiducts Association International)

November 26, 2013 Posted by | Uncategorized | , , | Leave a comment

Make Your Own Economy!

It does not matter what is happening in today’s economy – make your own!

If you establish objectives and measure them, you can make your own economy.
To do so consider:

Sherry's Blog Photo
•        What problems do you face?
•        What is the outcome you need from this project?
•        What are you willing to spend to make this problem go away or a change to happen?
•        What would you be willing to spend for every $1000 generated?
•        What action do you want your recipients to take?
•        Is there a theme to reinforce?
•        Who is the targeted audience?
•        Do you need different products for varying customer cycles?

Create a compelling method of delivery with a specific call to action to measure your results.

With objectives upfront, there will be no doubt about your ROI.

Make Sense marketing – If It Makes Cents to You – We’ll Make the Marketing!

Call me at 317-441-6530 or shoot me an email at

November 26, 2013 Posted by | Brand Marketing | Leave a comment

USB Memory Fun Facts

Grant me a bloggers license when I say that I stole the following information from one of my favorite vendors of USBs or memory drives – iClick*.

But I like all things fun so I thought I would pass it on…

  • The entire human genome consists of a mere 0.791175GB of data.  
  • 1 Terabyte (1,024 Gigabytes) equates to roughly 50,000 trees when used to store electronic documents.  So think about it…with a 1GB USB drive you can save roughly 50 trees with a single data load. And remember: USB flash memory is re-usable. Multiply those 50 trees by the number of times you re-use the drive and you could be saving a forest. 
  • 1GB holds roughly 230 songs (at128kbps).  That’s roughly 16 hours of music and 20 albums. 
  • The average 2 hour movie is1.5 GB.  That’s two feature films on a 4 GB with memory to spare. 
  • War and Peace is 1.7 MB in digital form.  That means you could store over 542 copies on a 1GB drive. 
  • A 1GB drive can hold an estimated 595 photos (with a 5 megapixel camera at standard resolution settings) .  The average photo album holds 200 photos.  that means you could fit 3 photo albums on just one drive.  Create a slide show, add music and voila! 
  • Catalogs are costly to produce, hard to ship and can take up valuable desk and storage space.  Hand out your catalog on a USB flash drive and you’ve saved time labor and the environment.
  • The average 2 minute video on YouTube is approximately 4MB.  With a 1GB flash drive you could hold over 2340 of them…that’s over 7 hours of video content.
  • An average 10 slide PowerPoint presentation is less than 1MB in size (330kb).
  • When used to store “text-only” electronic documents, 1GB drive can store 1000’s of files in a single date preload.  And rember USB flash memory is re-usable.  Copy, delete and repeat.

With stats like this it is easy to see why “gifting” memory that is preloaded with your company information would still yield plenty of left-over space for additional uses.

So give me a call if you wish to save a few trees!


Now the fine print:

*Word document based on an average file size of 50KB
*PDF file based on average size of 300KB.
*Photos based on an average file size of 1.5MB
*Movies based on an average file size of 1.5GB for one movie
*Songs based on an average file size of 4MB per 1 song
*NOTE: USB memory capacity is never 100% of stated capacity.  Most USB capacity ranges from 90-98% usable memory.  (i.e – a 1GB holds roughly 800MB)

*All statistics are estimates and will vary depending on exact files size and/or combination of other files.

November 3, 2013 Posted by | Brand Marketing | Leave a comment

We Do Not Sell Trinkets!

Start Making Money with Marketing.

Ask anyone – to me trinkets are fighting words!  Trinkets are a waste of money! They don’t make Sense (Cents).

And I don’t care what is happening in today’s economy – you can make your own economy –  with Make Sense marketing.  Figure out the points at which you “touch” the customer with your service and put in some sensible marketing.

As we head into winter here in the Midwest, a perfect example of who uses Make Sense Marketing is the local furnace man (woman).  Right about now we are all firing up the ole furnace for the first time in the season.  Some of us will find that we need some servicing on the unit.  So we will look on the outside of the casing for that metal adhesive decal put there by the last service man which reads “For Sales and Service Call..”

Not sexy, not flashy. But to the hardworking serviceman who already spends a lot of long hours making an honest buck, a call from a customer he didn’t have to lift a finger to reach, will certainly make him get that warm and fuzzy feeling!

So give me a call  or shoot me an email.  We’ll get together and figure out where you are and where you are not taking advantage of an opportunity to engage your customers.

If we find it Makes Sense (cents) -we’ll do some Marketing.

Sherry Treesh

October 30, 2013 Posted by | Brand Marketing | Leave a comment