The Tchotchke is Anything But a Trinket!

Sherry's Blog PhotoConsider this…

  • An imprinted t-shirt raises more than $7,000 for a teenager battling the cancer and unites a community around hope.
  • On a winter day in New York, imprinted blankets distributed to the homeless transform into a message of hope, caring and community.
  • A key chain with a whistle handed out to students at a self-defense class becomes an empowering tool.
  • A t-shirt given to children at a summer outdoor program is a memorable, functional keepsake. When the shirt is decorated with the phone number to call if the child is lost, the imprinted shirt becomes a prudent safety precaution.

To savvy advertisers and marketers, promotional products are the secret weapon in the marketing arsenal because they are the only tangible advertising medium with the ability to deliver a touchable, tasteable, seeable, hearable and smell-able sensory engagement—the total brand experience. More importantly, promotional products are the only advertising for which consumers say, “Thank you!”

-Observations from Paul Bellantone, CAE, President and CEO of PPAI (Promotional Proiducts Association International)

November 26, 2013 Posted by | Uncategorized | , , | Leave a comment

Make Your Own Economy!

It does not matter what is happening in today’s economy – make your own!

If you establish objectives and measure them, you can make your own economy.
To do so consider:

Sherry's Blog Photo
•        What problems do you face?
•        What is the outcome you need from this project?
•        What are you willing to spend to make this problem go away or a change to happen?
•        What would you be willing to spend for every $1000 generated?
•        What action do you want your recipients to take?
•        Is there a theme to reinforce?
•        Who is the targeted audience?
•        Do you need different products for varying customer cycles?

Create a compelling method of delivery with a specific call to action to measure your results.

With objectives upfront, there will be no doubt about your ROI.

Make Sense marketing – If It Makes Cents to You – We’ll Make the Marketing!

Call me at 317-441-6530 or shoot me an email at

November 26, 2013 Posted by | Brand Marketing | Leave a comment